Last updated: July 5, 2026

Privacy Policy

Your privacy matters to us. This policy explains what information Brightwave Products Inc., doing business as Noot, collects when you visit or make a purchase from the Noot store, how we use it, and the choices you have.

Who we are

This site is operated by Brightwave Products Inc., a Delaware corporation doing business as Noot ("Noot," "we," "us," or "our"). Brightwave Products Inc. is the company responsible for the personal information collected through the site. To ask a question or make a request about your data, use the contact details at the end of this policy.

Information we collect

When you browse or shop with us, we may collect:

  • Order information — your name, email address, shipping address, and payment details when you place an order. Checkout and payment are handled by Shopify, our commerce provider; your full card number never reaches our systems.
  • Contact and review information — details you share when you contact support or leave a product review.
  • Device information — browser type, IP address, and pages viewed, collected via cookies and similar technologies to keep the site working and understand how it is used.

How we use your information

  • To fulfill orders, process payments, and arrange shipping.
  • To respond to support requests and honor our 60-day guarantee.
  • To send order updates and, with your consent, occasional marketing emails you can opt out of anytime.
  • To screen orders for fraud and improve our site and products.

How we share your information

We do not sell your personal information. We share it only with the service providers who help us run the store — Shopify, the payment processors working through it, shipping carriers, and the email provider that sends messages you have asked for — and when required to comply with applicable laws or valid legal requests. If Brightwave Products Inc. is ever part of a merger, acquisition, or sale of the business, customer information may be transferred as part of that transaction under the same protections as this policy.

Cookies and similar technologies

We use cookies to keep your cart working across visits and to measure site performance — and for nothing else. We do not use third-party advertising or cross-site tracking cookies. You can control or delete cookies through your browser settings; the shopping cart may not function without them.

Do Not Track and opt-out signals

Because we do not track visitors across other sites, there is nothing for Do Not Track or Global Privacy Control signals to turn off — that is already how we treat every visitor by default.

Marketing emails and your choices

Marketing email is optional and based on your consent. Every marketing message includes an unsubscribe link, and opting out never affects the transactional emails — like order confirmations and shipping updates — that we need to send to fulfill your order.

Data retention and security

We keep order records for as long as needed to provide our services and meet legal obligations, and we use industry-standard safeguards to protect the information we hold.

Your privacy rights

You may ask us to access, correct, or delete the personal information we hold about you. To exercise these rights, reach out via the contact page or email ottok@nootbrands.com. We may ask you to confirm your request from the email address associated with your order so we know it is really you, and we will never treat you differently for exercising your rights.

State privacy rights

If you live in California or another state with a consumer privacy law, such as Colorado or Virginia, those laws may give you specific rights over your personal information. We do not "sell" or "share" personal information as those laws define those terms, and we extend the access, correction, and deletion rights described above to all visitors, regardless of where you live.

Children's privacy

Our products are dietary supplements and the site is intended for adults 18 and older. We do not knowingly collect personal information from anyone under 18, and if we learn we have collected information from a child under 13 we will delete it. Parents or guardians who believe a child has provided us information can contact us.

International visitors

We are a United States company, and information collected through the site is processed and stored in the United States. If you visit from elsewhere, you understand that your information will be transferred to and handled in the US as described in this policy.

Changes to this policy

We may update this policy from time to time to reflect changes to our practices or for legal reasons. The date at the top shows when it was last revised.

Contact us about privacy

For questions about this policy or your data, reach us via the contact page or at ottok@nootbrands.com.